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Evening Standard
Evening Standard
Business
Jonathan Prynn

New financial district “head of fun” charged with making The City less of a “Square” Mile

New West End Company marketing lead, Luciana Magliocco, has been recruited as the Director to oversee the City of London Corporation’s flagship new leisure programme, Destination City

(Picture: Handout)

The body that runs the City of London has poached a top West End marketing boss to throw off the Square Mile’s “nine to five” image and turn it into a “vibrant” global leisure destination.

Luciana Magliocco joins the City of London Corporation in September in a new senior role. She is currently at business group New West End Company, where she was the marketing chief in charge of events such as the Oxford Christmas Lights switch-on.

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