
New West End Company marketing lead, Luciana Magliocco, has been recruited as the Director to oversee the City of London Corporation’s flagship new leisure programme, Destination City
(Picture: Handout)The body that runs the City of London has poached a top West End marketing boss to throw off the Square Mile’s “nine to five” image and turn it into a “vibrant” global leisure destination.
Luciana Magliocco joins the City of London Corporation in September in a new senior role. She is currently at business group New West End Company, where she was the marketing chief in charge of events such as the Oxford Christmas Lights switch-on.