For a brand, celebrity endorsement is a big deal. Get Hollywood's latest sweetheart on your side, and the impact could be better than a large-scale campaign, but they don't come easy. Celebs are looking for partnerships that build their personal brand, so top stars tend to be pretty choosy about who they work with; hence, it was quite a surprise when fans recently saw Taylor Swift promoting a new get-rich-quick scheme on TikTok.
Obviously, for the majority of you internet-savvy readers, this instantly feels like a scam. Still, for the unlucky few, scammers were able to get hold of their personal data through the guise of celebrity trustworthiness. With these scams increasing in both quantity and refinement, it's understandable that Taylor and other celebrities are increasingly seeking legal protection against AI deepfakes.
