Sandy Hook parents revealed new records in court Thursday that show conspiracy theorist Alex Jones’ company ran sophisticated analyses of his web-based businesses and knew his sales volume exploded during programming portraying the Newtown school shootings as a government hoax.
In one remarkable example, Jones’ internal records show that in September 2014, the single-day sales total at just one of his half dozen internet sales sites jumped 500%, from $48,000 to $232,000, after Jones interviewed a notorious Sandy Hook denier about a phony news report asserting that no one died at the school, according to a record produced in court.
The web traffic analyses presented to jurors Thursday suggest Jones exploited the relationship between Sandy Hook content and profit, at least since 2014, running up hundreds of millions of dollars in sales — even after being made aware his hoax broadcasts endangered the parents and relatives of 20 first graders and six educators murdered in the mass shooting.
