WINTER HAVEN, Fla. — Jody Brothers saw a line forming outside the equipment trailer at the Epson Tour’s season-opening event in Winter Haven, Florida, and hopped inside to lend a hand. The tour’s new Chief Business and Operations Officer, a self-described golf nerd, started working at golf courses before he could legally drive and figured stripping grips would not only make life easier for everyone involved, but also give him insight into what’s best on a broader scale. An equipment trailer is only onsite a handful of times each season on the LPGA’s official qualifying tour.
“I want to identify what is the right thing to have on our tour week in and week out,” said Brothers. “Is it a trailer like that I need to find sponsors for and fund so they can be out here 22 weeks a year? Or is there an alternate opportunity to partner with a Golf Galaxy or PGA Superstore or somebody with multiple locations throughout the country where our athletes would have access?”
