What's the shape you most associate with football? The sphere of the ball? The rectangle of the pitch or the goal? For EA Sports it's the triangle formed by players' passes. And it was determined to get that into the new EA Sports FC logo at all costs.
It's just revealed the logo design for its post-FIFA football game, and some fans are very confused. IFC? UFC? And just what sport will we be playing? (EA should see our tips on how to design a logo).
