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Benzinga
Benzinga
Business
Triveni Kothapalli

New DoorDash-Criteo Deal Lets Brands Target Shoppers Like Never Before

DoorDash Dash Criteo CRTO
Doordash,Delivery,App,On,Smartphone,Screen,On,Top,Of,White

Criteo S.A. (NASDAQ:CRTO) and DoorDash, Inc. (NASDAQ:DASH) announced a new multi-year partnership on Monday to enhance advertising opportunities across DoorDash’s marketplace with grocery, convenience, and other non-restaurant retail sectors.

Under the agreement, Criteo will act as an extension of DoorDash’s U.S. ad sales team, working directly with brands and agencies to scale media placements across DoorDash’s platform. The companies also plan to explore deeper integration of their advertising technologies over time.

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