During this offseason, something calling itself the IndyCar Drivers Association sent a letter to five very senior members of Penske Entertainment, asking for IndyCar to step up its marketing. It was, by most accounts, an ill-conceived and ill-constructed missive from a loose band of drivers, and apparently it went down like a cup of cold vomit with those at the top.
At the very least, it came across as a wholly unnecessary effort to point out the obvious – that IndyCar deserves to be more popular – and seemed to pay little heed to the fact that there are people working 20-hour days trying to improve the situation. It’s not as if the arrival of the letter was greeted by face-palm moments from the five recipients – “Gee! That’s what we’ve been doing wrong: we haven’t marketed ourselves!”
