Dating app Plenty of Fish has launched a new feature that allows members to let their loved ones know who, when, and where they are meeting dates, keeping everyone in the loop on their plans. The new feature comes after research reveals that one of the main concerns a third of single Brits (33%) have around dating is the prospect of meeting someone they don’t know.
One in five (19%) already opt to share the details of their dates with family and friends in advance in a bid to date sensibly, rising to one in four amongst single women (25%).
The introduction of Share My Date helps singles feel safe and supported as they take their online dating journeys offline. Members can outline details of upcoming in-person dates by adding their date’s name, time and place of meeting, and any notes about what they will be doing on the date via a simple in-app form that can be shared with trusted contacts in one easy click.
“Safety is paramount for our members and providing a welcoming dating destination for them is mission critical,” said Christina Kozloff, Chief Marketing Officer at Plenty of Fish. “Share My Date is yet another example of our commitment to keeping singles safe as we support them throughout their dating journey.”
“We strive to create products that our members want and Share My Date has been one of the most requested features,” said Jess Johnson, Safety Product Strategy, Match Group. “Our goal is always to provide singles with comfort and care while they’re using our platforms, and we believe this feature will help give members peace of mind when meeting a match in person.”
The new Share My Date feature is available for all Plenty of Fish members using Android devices and members using iOS devices will have access in the coming weeks. Share My Date joins an existing line up of safety features and harm reduction tools in the app, which includes Selfie Verification, and Are You Sure?, a tool that provides a prompt when it detects potentially offensive language in a message, asking the sender to reconsider the content.
