Data: Parrot Analytics; Chart: Tory Lysik/Axios Visuals
Parrot Analytics, a firm used by many major Hollywood studios to understand audience demand for streaming content, plans to unveil a new measurement system that predicts the monetary value of streaming titles for a particular service.
Why it matters: This type of revenue modeling could bring a new level of transparency to Hollywood dealmakers, impacting everything from the way agents negotiate on behalf of their clients to the way directors pitch their films and shows.
