Creed has launched a new scent called Wild Vetiver.
That's a playful take on one of its classic bottles, and it sounds perfect for summer.
If you're a fan of men's fragrance, you'll be well aware of the brand Creed. Perhaps best known for scents like Aventus and Green Irish Tweed, the brand enjoys a storied history which kicked off with a pair of scented leather gloves back in 1760.
Another popular pick from the brand's catalogue is Original Vetiver, which was launched back in 2004. Now, the brand has unveiled a sibling to that scent called Wild Vetiver – and it sounds like the perfect modern accompaniment to the Original.
As you'd expect from the name, this one sits on a base of vetiver, as well as cedarwood and amberwood. That should give a delightfully green base, full of earth and wood notes, which is perfect for spring and summer.
In the middle, things start to get a little different to the Original bottle, with rose, geranium and blackcurrant. While the florals should work to pull things into a more unisex arena, its the Blackcurrant which really interests me.
That's a prominent note in Ralph Lauren's Ralph Club New York, which has been one of my most worn scents of 2026 so far. At the top, timur, bergamot and pink pepper retain a citrussy opening, though perhaps not in quite the same way as the Original.
I haven't had the opportunity to try Wild Vetiver just yet, but fragrance journalist and author of Notes on Substack, Nick Carvell, has. He said, "That woody, grassy vetiver note is strong here, but rather than classically dry and aromatic, it's juicy and fresh.
"Bold and intensely summery – like you're in an English cottage garden during a heatwave, quenching your thirst with a glass of fresh lemonade while lying on the lawn."
If that doesn't make you want to try it, I'm not sure what will.
Priced at £220 (approx. €250 / US$295 / AU$420) for a 50ml bottle, and £310 (approx. €355 / US$415 / AU$590) for the 100ml bottle, this is going to make a killer addition to your scent rotation for the coming months.
