When you think of The North Face, you might think of many things: technical mountaineering kit, Jimmy Chin, Half Dome and Gorpcore, just to name a few. What you probably don't think of, however, is an emphasis on natural fabrics. Until now, that is.
The California-based brand has just announced a new collaboration with New Zealand's Icebreaker that it describes as "a groundbreaking revolution in adventure wear." Your typical fleece jacket or running top from The North Face is usually made using synthetic materials like polyester and nylon, both heralded for their sweat-wicking, durable performance, but ultimately made from plastic, which never breaks down once it ends up in the landfill. Icebreaker's success, meanwhile, has been built on the capabilities of merino wool.
