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The Conversation
The Conversation
Shasha Wang, Senior lecturer, Queensland University of Technology

Temu: China's answer to Amazon is already Australia's most popular free app. What makes it so addictive?

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If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”.

Temu specialises in selling various everyday items, including clothing, toys and household goods, for extremely low prices. Shanghai-based company PDD Holdings launched the online marketplace late last year (initially in the United States) to cater to overseas customers.

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