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Business

New celebrity must-have: An alcohol brand

Kylie Jenner Alcohol Dan Aykroyd Ian Somerhalder Paul Wesley

Kylie Jenner has a new vodka drink. So do Kate Upton, J.Lo and Jason Momoa. Dan Aykroyd already has a vodka brand, but just introduced ready-to-drink Cosmpolitans and espresso martinis.

Why it matters: In our star-soaked culture, it's not enough for a celebrity to have a cute pooch in their pocketbook — the accoutrement du jour is a signature brand of booze.

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