Kit lenses have come a long way. Today's designs are smarter, lighter and sharper than many give them credit for. They are the first real touchpoint when buying a beginner camera and the gateway to exploring a new system. Now, Canon is working on a new entry-level full-frame kit lens – helping new users to get started with a well-rounded, reliable, lightweight and budget-friendly setup.
Not every full-frame camera kit needs to come with a pricey f/2.8 zoom. In fact, keeping the overall cost of entry low is one of the best things a company can do to grow its system – especially as Canon continues to lock down its RF mount from third-party lens manufacturers like Viltrox (remember, Viltrox's RF optics were discontinued due to intellectual property issues).
