
Serviceplan Group, in partnership with a group of cannabis industry leaders including platform provider AROYA, retailer and manufacturer GABY Inc. (OTC:GABLF) and nonprofit Last Prisoner Project have launched Freedom Grams, a cannabis brand that comes in packages of 0.3, 3.5, 8.7, 18.0, 23.5-grams — the exact amounts of cannabis over which people have been sentenced to prison. All proceeds from Freedom Grams will go to funding the release of non-violent cannabis prisoners, as well as general cannabis justice reform.
Freedom Grams is set to launch on 4/20 through California-based dispensary Mankind, with more distributors following soon. Each pack features someone imprisoned for the exact weight of cannabis inside the package, like Kevin O’Brien Allen who was sentenced to life without parole in 2014 for the possession of about 3.5g of cannabis. Introduced through the packaging, these stories then unfold on the Freedom Grams website.