It's no secret we are a nation of dog lovers, but the newest creation by a dog food brand may be taking things a bit too far for most Brits. However those who love the smell of a puppy will be delighted with a new creation - a puppy-scented candle.
The dog food brand, OMNI, created the That Puppy Smell after its survey of 3,000 British dog owners revealed that the majority (88%) love the smell of puppies and half (52%) believe the smell helped them bond with their pet. The candle is said to to evoke puppy memories and support the release of the feel-good hormone oxytocin as well as bringing the much-loved, calming, ‘new puppy’ smell to all Brits.
According to the dog owners, puppies are most likely to smell of sweet milk, popcorn, and biscuits. The limited-edition candle is inspired by these scents, with notes of lavender, a fragrance proven to help people relax and release oxytocin. That Puppy Smell candle will retail at £24.99 and is available to pre-order now on the OMNI website here.