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Bangkok Post
Bangkok Post
Lifestyle

New campaign aims to reduce shark fin soup consumption

WildAid Ocean
Sea Of Chaos by WildAid. (Photos courtesy of WILDAID)

In order to raise awareness regarding the significant role of sharks in the ocean and how Thai people's consumption of shark fins are disrupting the ocean ecosystems, WildAid, a non-profit organisation, recently launched a new video called Sea Of Chaos.

In Sea Of Chaos, a CEO decides to consume shark fin soup at a celebratory event, with his action causing an imbalance in the ocean leading to marine animals becoming chaotic. Two celebrities -- Maria Poonlertlarp, Miss Universe Thailand 2017 and new WildAid shark ambassador, and Nawat "Pong" Kulrattanarak, renowned actor and WildAid shark ambassador of five years -- also appear in the video.

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