The owner of a Swansea café-bar who has applied for a licence to serve alcohol said his target market was "mature people" and not excessive drinking. Ioannis Benekis runs The Storyteller in Princess Wa, with his business partner Aaryn Whitelock and the duo told a Swansea Council licensing sub-committee that they were aiming for a safe and welcoming environment.
The premises licence application seeks to serve alcohol from midday to midnight on Monday to Thursday and midday to 1am on Friday and Saturday with the venue open from 8am to 12.30am Monday to Thursday and 8am to 1.30am on Friday and Saturday. "We want to provide an environment which is pleasant for everyone," said Mr Benekis. "We want to attract families into the city centre in an area which appears to be quite deprived."
He added: "We don't want to be a party venue. We deviate from most of the hospitality venues mainly on Wind Street. We want to target more mature people who want to go out and enjoy a night out. We don't want to be a venue where it will promote excessive drinking. This is not what we perceive as hospitality."
