A low-cost carrier is to launch new routes to the USA via Iceland from Liverpool John Lennon Airport in November.
PLAY will link the city with Reykjavik for the first time and offer connections to the likes of New York, Boston, Washington and Orlando.
The first flights are due to take off on November 4 and will operate on Mondays and Fridays.
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Birgir Jónsson, CEO of PLAY, said: "The UK has always been a particularly important market for us, so to announce a second route within a year of launching is an exciting milestone for the company.
"We look forward to welcoming passengers from the North West region and beyond, to help them on their journey to Iceland or to the USA.
"We are a no-frills airline, but with our reliable and affordable flights, PLAY’s passengers can spend their hard-earned money in their holiday destination, rather than on getting there."
Paul Winfield, director of aviation development for Liverpool John Lennon Airport, added: "It is fantastic to welcome such an exciting airline brand as PLAY and Reykjavik as a new destination to the airport’s expanding route network.
"Iceland is a destination which we know will prove popular with our passengers, along with the airline’s excellent connections to the USA.
"North America is one of the most popular destinations for North West consumers and it is great that passengers from across the region will soon be able to fly from Liverpool direct to Iceland and onward seamlessly to the USA, taking advantage of all the benefits of flying from the North West’s Faster, Easier and Friendlier airport of choice.
"This will be another important link for the region’s visitor economy too, making it easy for Icelanders and Americans wanting to visit the Liverpool City Region, the North West and North Wales to fly to Liverpool."
