What do Martha Stewart, Ken in the new Barbie film and generation Z have in common? It turns out that this random assemblage are all fans of fake tanning.
Eighty-one-year-old Stewart says that a spray tan before her debut Sports Illustrated swimsuit cover boosted her confidence. Ryan Gosling, who plays Ken in Barbie, had a personal tanner on set. And experts report that gen Z – conscious of sun damage – are driving sales of fake tan and a boom in new brands.
