The firm behind a £3.5m transformation of the former Cains brewery site in the Baltic Market are wasting no time in putting their stamp on the area.
Last month, Liverpool Council granted planning permission for the brewery village to be reimagined as the first BOXPARK venue outside of London. Plans for the 21,000sqft eating, retail and leisure operation were signed off amid hopes it could create around 150 jobs in the city.
BOXPARK had previously agreed a 15-year lease for the city which will represent its first location outside of the three sites in the capital which have become well known during England football matches at major tournaments. The firm will take over the historic Canning Hall, which will be transformed into a huge food hall and events destination featuring a large internal space with units set over the ground floor, a small internal mezzanine, and an external terrace.
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New plans have now been submitted to the city council for new signage to go up on the building itself. BOXPARK has applied to put up a series of advertisements across the former brewery featuring its synonymous black and white colour scheme.
A total of three externally illuminated vinyl fascia signs, two internally lit projecting signs and another internally lit aluminium sign would go up alongside four applied graphic signs and an externally illuminated vinyl fascia sign or LED digital display sign. In an advertising consent statement, planning consultants Quod on behalf of BOXPARK, said “the advertisements will be used primarily to display typical Boxpark branding, comprising a black and white diagonal pattern, but may also include displays of branding and advertising campaigns for other companies.
“The ‘Wrap Study’ included within this application provides further details of the types of displays which might be adopted. The replaceable nature of these advertisements means that changing the display can be done with ease and minimal engineering.”
It added how the proposed signage is considered to be of a suitable design and scale when compared to the existing warehouse style building and it is possible to adjust the timing and lighting of the screen at any time to be sensitive to the local environment. The statement concluded: “proposed advertisements will result in significant benefits, promoting the new Boxpark development and the wider Cains Brewery Village, increasing custom and expenditure in the local economy to ensure the ongoing viability and vitality of the Baltic Triangle area.”
During last month’s planning meeting, Matthew McMillan, Boxpark development director, said around 750 jobs have been created across its existing three sites and the business is "enthused" about bringing it to Liverpool. He added: "It's a city we've been looking at for a while."
No date has been set for the new plans to be considered.
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