New Borderlands 4 trailer is a funny critique of capitalism, and Randy Pitchford says if we "share and retweet" we could get more: "Those numbers directly impact the decisions made in the suit meetings and conference rooms"

Cel-shaded rafa looking shocked and worried in his exo suit.

Borderlands 4 has had its fair share of marketing mishaps, from Gearbox boss Randy Pitchford saying "real fans" would find a way to pay $80 for it to a collector's edition that isn't a collector's edition and doesn't even contain the game. But a new trailer is already at over 100,000 views on YouTube, and Pitchford says we need to get sharing it if we want to see more like it.

The trailer is actually a narrative short film that introduces the backstory of Rafa, a new Vault Hunter. Raised in an asteroid belt, he can't handle planetary gravity without the aid of an exosuit developed by the Tediore corporation.