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Creative Bloq
Creative Bloq
Technology
Georgia Coggan

New BMW logo sparks debate as first IRL photos appear online

BMW iX3.

A couple of months ago, BMW dropped a new logo without much fanfare. Thanks to images shared by BMW blog, we are now able to see the two logos side by side in situ on the iX3 for the first time – and, while not a total redesign, the new logo does have some distinct changes.

Somewhat unsurprisingly for anything related to a car logo, the roundel has become even more minimal, and as per usual the chrome accents have depleted (though not disappeared totally). See the two logos below.

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