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Glenn Fosbraey, Associate Dean of Humanities and Social Sciences, University of Winchester

New Beatles and Rolling Stones music owes much of its success to the psychology of nostalgia

The Beatles wave to fans after arriving at New York's Kennedy Airport in 1964. US Library of Congress

Throughout the 1960s, the Rolling Stones and the Beatles were engaged in a friendly rivalry. Despite being amicable in person, they were in competition for record sales, cultural influence and aesthetic credibility.

Despite their enormous popularity, however, not even the most ardent fans of either band would have expected that such a competition would still be going on more than 50 years later. And yet, the Stones recently reached number one on the UK album charts with their album Hackney Diamonds, and the Beatles have done the same on the singles charts.

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