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Tom’s Guide
Tom’s Guide
Technology
Jeff Parsons

New Balance opens London Run House for 2026 to celebrate the city’s massive marathon weekend — here’s what’s on offer

New Balance London Run House 2026.

The London Marathon has taken over the U.K. capital every year since 1981 and has become one of the biggest events on the runners' calendar. Nearly 60,000 people are set to take part this year, and New Balance, the official apparel and footwear partner, is opening up its London Run House community space for the duration of marathon weekend.

If you’re not familiar with London Run House, you’ll find it located inside Somerset House overlooking the River Thames on the closing mile of the marathon route. Across the weekend, New Balance will use the space to bring together athletes, run crews, marathon runners, spectators, and London’s wider creative community to celebrate all aspects of running.

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