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Advnture
Advnture
Julia Clarke

New Balance flexes on trail running world with Mont Blanc Marathon sponsorship

Jake Catterall running in the Alps.

In a major move to carve out a piece of the trail running pie for itself, running shoe brand New Balance has announced a five-year sponsorship of the famed Mont Blanc Marathon.

Like the better-known UTMB, the Mont Blanc Marathon begins and ends in Chamonix in the French Alps and consists of several events of varying distances that kick off each year on the last weekend in June.

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