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The Guardian - UK
The Guardian - UK
Business
Rupert Jones

New AI-powered anti-scam tool wins praise from UK fraud minister

United Kingdom eBay Starling Etsy Facebook Marketplace Vinted Google Google Cloud UK Finance
Starling scam tool
Starling’s Scam Intelligence was built using Gemini, Google’s AI chatbot, in collaboration with Google Cloud. Photograph: Starling

A new AI-powered tool that lets online shoppers “be their own detective” and spot the warning signs of scams has won praise from the UK’s fraud minister.

Scam Intelligence lets customers of the digital bank Starling upload images of items and ads on online marketplaces such as Facebook Marketplace, eBay, Vinted and Etsy, which it analyses for signs of fraud before serving up personalised advice “in seconds”.

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