
As is tradition, the end of the golf season is a time for manufacturers to tease us with never-seen-before golf equipment, as new drivers are spotted on the world's major tours.
For 2025, it's no different as, in the run-up to Christmas, brands like TaylorMade, Callaway and Cobra have given us an insight into what to expect for 2026, with their new models hitting the USGA's Conforming List as well as players' bags.