Colleen Hoover’s book titles might lack the recognizability factor enjoyed by the Harrys and Twilights of the world, but there is no escaping the reigning queen of BookTok.
CoHo, as the author is called by her legions of fans, is everywhere: in the hands of your fellow subway rider, on the tablet that the receptionist at your dentist’s office is hiding beneath the front desk. When I mentioned to a bookish colleague that I was going to be writing about the woman who has become America’s bestselling novelist, her blank expression slowly came to life. She consulted her Kindle app and confirmed that she’d inhaled one of Hoover’s books over the summer. “It wasn’t so bad,” she said.
