Motorcycling and Italy go way back, and it’s clear that bikes have a very special place in Italy’s heart. Some of the industry’s biggest brands call Italy home—think Ducati and Aprilia, Dainese and AGV. These companies have pretty much set the standard in their respective segments.
But while big names like those I mentioned earlier shine brightly in the spotlight, there are quite a lot of other Italian brands worth paying attention to. One of these is helmet manufacturer Airoh, and it’s a pretty good thing, too, as the company has just set up shop in the good old US of A.
Now, as some of you may know, I’m not from the US, and so I’ve had a bit of experience with Airoh’s lids as they’ve been available here in the Philippines for quite some time now. In fact, a good number of my friends use Airoh lids on the regular, and it’s very much a highly regarded brand, not just here, but in other countries, too.
Now, according to Airoh’s press release, the company is gearing up for quite a launch in the US market. A new distribution hub by the name of AIROH USA has been set up, and said hub will be receiving helmets straight from Airoh’s manufacturing facility in Bergamo, Italy. Like all top-tier helmet makers, Airoh has the whole shebang when it comes to crafting its lids. A testing lab, a design studio, and even a wind tunnel—you name it.
Airoh’s US initiatives will be spearheaded by a dude named Dennis Bloch, who you might be familiar with from Seven MX, another gear manufacturer focused on off-road and motocross racing.
