In 2015, Neutrogena ended a decade-long relationship with their global ambassador Hayden Panettiere after she publicly talked about battling postpartum depression.
Following Panettiere’s tragic demise on August 16, 2026, past comments she made about getting fired resurfaced, and her fans called for a boycott of the company.
On August 21, 2026, Neutrogena finally released a statement addressing the backlash, but failed to win back most of the customers they lost.