Get all your news in one place.
100's of premium titles.
One app.
Start reading
Barchart
Barchart
Mohit Oberoi

Netflix’s Underperforming Stock Needs a New Story. It Can’t Be AI.

Netflix (NFLX) stock just had its worst losing streak since 2022, closing in the red for eight straight sessions. The stock has since recovered slightly but is still down 13% for the year. Moreover, NFLX stock is trading nearly 40% below its all-time high, reached in June 2025. The comparisons with 2022 are not lost here. The company lost subscribers in the first half of 2022 for the first time in a decade. The tepid performance came at a time when there was a brutal tech selloff in markets, and NFLX lost over half of its market cap that year.

However, amid its sagging fortunes, Netflix announced two key decisions in 2022 that helped revive its fortunes and, by extension, its stock price, which outperformed the markets by a wide margin over the next two years.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.