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The Economic Times
The Economic Times
Technology

Netflix's next growth chapter hinges on keeping viewers hooked

Netflix is under pressure to reassure investors ​about its growth strategy when ​it reports second-quarter results on Thursday, as its user ​engagement has faltered amid growing competition from traditional media players, YouTube and mobile viewing.

The streaming giant has shed over a fifth of its value this year due to ‌doubts about ⁠its growth ⁠efforts, including an ad business that is still far from becoming a major revenue ​stream.

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