Usually when you head to your local theater to see a movie, the movie is the highlight of the experience, and how that image makes it to the screen isn’t a high priority. However, as streaming has become more common in recent years, movie theaters are now slowly transforming into prestige events, and more care has been put into delivering something that couldn’t be shown elsewhere. Maybe you’re going for refreshments brought right to your seat, or for a livestreamed Q&A, maybe even an interactive element or moving seats.
In the past three years specifically, more attention has been paid to the format of the film: IMAX and IMAX 70mm film especially became especially sought-after formats, with showing selling out in minutes and fans taking flights to one of the 41 theaters equipped to show this format.
