Netflix's serial-killer marketing has crossed a line that critics say gaming and superhero franchises drew long ago. The streamer's newest promotional video for 'Monster: The Lizzie Borden Story', the anthology's fourth instalment, recaps its previous killers with stylised portraits and title cards before unveiling Lizzie Borden in dramatic red tones.
Social media users have compared the format directly to superhero team-up trailers and fighting-game character reveals, arguing Netflix is packaging real murderers as a roster of collectible icons. The backlash marks an escalation from criticism of the Ed Gein season alone into a wider complaint about the franchise itself.
