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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Netflix-WWE Deal Could Pump Up Streamer’s Advertising Business: Analyst

Roman Reigns vs. Cody Rhodes at Wrestlemania 2023.

Netflix’s decision to get into business of streaming WWE wrestling programming could give the streamer’s advertising business a boost, according to Wells Fargo analyst Steven Cahall.

Scaling up its ad tier has been a priority for Netflix, which most recently claimed to have 23 million active monthly users globally. (Netflix might update the figure later Tuesday when it reports fourth-quarter earnings.)

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