Netflix Inc. users are watching the streaming service less than they once did, the latest sign of engagement woes for the world’s most valuable entertainment company, according to people familiar with the matter.
Customers aren’t opening the app on as many days a month as they did a couple of years ago, said the people, who asked not to be identified because the data is confidential. The company uses a metric known as QPD, or qualified play days, to measure how often customers use the app.
