Netflix is predicted to lose a further 200,000 UK subscribers this year as the cost of living crisis continues to bite and competition among streaming services hots up.
Research suggests the fall will follow expected losses of around 500,000 customers in the UK in 2022, The Guardian reports.
The company, which has reportedly cut staff and become more disciplined with its $17bn (£14bn) annual content budget, will have seen its UK user base drop from 14.2 million to 13.7 million in 2022, according to research firm Ampere Analysis. And the UK’s most popular service is predicted to be the only major streamer to have lost subscribers in 2022.
