Netflix is launching a new cheaper package with adverts next month and it will be priced at £4.99 a month.
The streaming giant's chief operating officer, Greg Peters, has announced that the new basic tier will be available in the UK from November 3. The adverts will be 15 or 30 seconds in length and will play before and during series and films, with an average of four to five minutes of adverts per hour.
A limited number of films and TV series will not be available due to licensing restrictions, but Netflix has said it is working on reducing this number. There will also be no ability to download titles, and the video quality will range up to 720p/HD on the new tier.