Netflix is reportedly bringing forward the launch date of its cheaper advert-supported subscription service.
The US firm will launch the new plan on November 1 - instead of going live in 2023, according to reports from Wall Street Journal and Variety.
The new advert-supported tier will reportedly cost between $7 (£6) and $9 (£8) per month.
Netflix currently charges between £6.99 and £15.99 for its other plans, depending on how many screens and people share your subscription.
It is suggested the cheaper service will go live in countries including the UK, US, Canada, France and Germany.
Netflix has yet to confirm an exact launch date, or how an advert-based subscription service will work.
It is likely that adverts will pop up between programmes and films - meaning users will be interrupted when binge-watching their favourite shows.
Mirror.co.uk has reached out to Netflix for comment.
The rumoured launch date for the new Netflix subscription would be around one month before rival Disney+ launches its own advert-supported service.
Disney+ Basic will be priced at $7.99 (£6.88).
The introduction of adverts to Netflix comes after the US company lost subscribers after ten years of growth, as the cost of living crisis takes its toll on households.
It lost almost a million subscribers between April and July as more people decided to quit the service.
In all, the company had roughly 220million global subscribers at the end of June, while Disney+ has 221million.
How to save money on your subscription services
If you don’t actually make use of all the subscriptions you’re signed up to, now could be a good time to check what ones you can do without.
If you’re a monthly payer, the small cost might not seem a lot - but add it up over the year and you’ll get a bigger picture of what you’re paying.
Those paying yearly will have already forked out the cost of their service up front - so keep in mind you might not get a full refund.
Instead, make a note in your diary of when your subscription is due for a renewal so you can decide then whether you want to pay again for another year.
We've rounded up all the latest price rises here.