Netflix plans to expand its lower-cost ad-supported subscription package to more countries, including Thailand, in 2027, after reporting strong growth in the service and rising viewer engagement worldwide.
The streaming giant said demand for its advertising-supported tier has continued to increase since its introduction, with the company seeing a sharp rise in subscribers choosing lower-cost plans in exchange for watching advertisements.
Netflix first launched its ad-supported package, known as Basic with Ads, in selected markets in 2022 as part of efforts to attract more price-sensitive consumers while also opening a new source of revenue through advertising.
