If you’re still adjusting to Netflix’s most recent price hike, don’t get too comfortable as the cost of the streaming service could be set to increase before the end of the year.
While Netflix itself has not indicated that a price hike is on the horizon, analysts at UBS Securities (reported by Variety) suggest that Netflix will increase the price of its streaming plans in 2024 in order to “accelerate its revenue and earnings growth.” In a research paper released this week, UBS's John Hodulik said, “We expect to see rate increases this year.”
