Netflix is going all in with generative AI on its platform. The company plans to use AI to improve content creation, marketing, and user experience, making it one of the first major streaming players to embrace AI at this scale.
The streaming giant is equipping creators with generative AI tools designed to speed up production and inspire innovation. For example, AI was used to craft a complex building collapse scene in the Argentine series The Eternaut, offering a cheaper alternative to traditional visual effects. In Happy Gilmore 2, AI helped de-age characters for flashback sequences. Reality show Billionaires’ Bunker also tapped AI in pre-production for wardrobe and set design exploration.
