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The Economic Times

Technology

Netflix strikes deals in short-form video push

Netflix United States TikTok Penske Media Vanity Fair Vice President

Netflix is pushing deeper into the short-form video territory dominated by TikTok and YouTube, striking licensing deals with a slate of major US media publishers to carry bite-sized content on its platform.

The streaming giant has signed agreements with publishers including Penske Media, BuzzFeed Studios, Conde Nast, Hearst Magazines and People Inc. to feature a range of news, lifestyle, celebrity and how-to video programming.

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