
STAMFORD, Conn.—Netflix has jumped into live sports with a reported $5 billion deal with WWE, part of TKO Group Holdings, Inc., that will bring WWE’s flagship weekly program—Raw—to the world’s leading streaming service.
This marks a major programming shift both for the WWE and Netflix. After years of saying it had no interest in live sports, Netflix has of late been streaming some live events as Amazon and other streamers have ramped up their live sports options. The WWE deal marks, by far, Netflix's largest commitment to live programming.