Netflix's fast-evolving advertising business now has its first global client, with online travel company Expedia Group beginning a campaign in Japan this month that will later deploy across Netflix ad-supported accounts in the U.S., Canada, Mexico, the UK, France, Germany, Australia and Brazil.
“This first-of-its-kind partnership will offer our engaged ad-supported members contextually relevant ads creatives, making the viewing experience even more enjoyable, while also making Netflix a global destination for our advertising partners,” said Netflix ad chief Amy Reinhard, in a statement.
