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Netflix Sees Surge In 'Hillbilly Elegy' Views Amid VP Announcement

U.S. Sen. J. D. Vance speaks at the Munich Security Conference at the Bayerischer Hof Hotel in Munich, Germany, Sunday, Feb. 18, 2024. (AP Photo/Matthias Schrader)

Less than 24 hours after former President Donald Trump announced Ohio Sen. JD Vance as his vice-presidential pick, Vance’s 2016 memoir, “Hillbilly Elegy,” quickly rose to the top of Amazon’s bestselling books list. The surge in popularity of the instant bestseller catapulted Vance into the spotlight, leading to the book's adaptation into an Oscar-nominated film directed by Ron Howard.

Recently, the 2020 film adaptation of “Hillbilly Elegy,” featuring renowned actors Glenn Close and Amy Adams, gained significant traction on Netflix. The movie claimed the 6th spot on Netflix’s Top 10 list in the US, indicating a surge in viewership. According to data from Luminate, viewership of “Hillbilly Elegy” on Netflix spiked by a remarkable 1,179% following Vance’s VP announcement. The film garnered 19.2 million minutes of watch time on Monday, a substantial increase from the 1.5 million minutes it accumulated on the day before Vance's nomination.

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