Netflix has warned telecom giants Sky, Virgin Media, TalkTalk and BT to be ready for possible criticism from customers as the streaming service knuckles down on password sharing among users. About a quarter of Netflix's 15million subscribers in the UK password share, according to research firm Digital i.
The world's biggest streaming service has already started cracking down on password sharing in the likes of South America, New Zealand, Spain, Portugal and Canada, with British users expected to be targeted any day now. As a result, sharing passwords across households will likely become more complex and involve additional fees, with Netflix able to detect where you are logged in.
At a earnings report meeting back in January, according to The Guardian, the Netflix told shareholders: "While our terms of use limit use of Netflix to a household, we recognise this is a change for members who share their account more broadly.
