Netflix viewership may be down significantly from last year overall, but its local language productions have been humming along nicely, particularly since the Writers Guild of America strike started in May, and the streaming service started more aggressively surfacing international programming options for viewers in its largest market, the U.S.
Once again, Next TV compared viewing time for Netflix’s top local-language programming since June 1 to the same period of 2022. We found viewership of the platform’s top non-English TV series titles soared by 30% year over year in the past seven weeks. For foreign-language films, the increase in total hours viewed was around 20%.
