Netflix's crackdown on passwords makes it appear the streaming service has lost sight of what made it special and unique.
Whereas you used to be able to share an account's password without paying more, now additional users now have to pay an extra £4.99 a month, in addition to the standard plan of £10.99 or the premium plan of £15.99. The company has acted after losing subscribers from stiffer competition and rising inflation.
While an additional cost may seem reasonable given these issues, it feels like a huge step backwards for what Netflix appeared to stand for. Netflix made its name by disrupting the linear TV and satellite package model. I and many other young people admired Netflix’s new way of doing things.